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How to Sell Online Courses When You Have a Small Audience

Read Time: 15 mins

Are you passionate about sharing your knowledge but worried that your small audience might hold you back? You’re not alone. Here is our guide on how to sell online courses when you have a small audience. Many creators hesitate to launch online courses because they think a large following is a must-have. But here’s the good news: size isn’t everything. This article is your go-to guide for selling online courses, even if your audience could fit in a coffee shop. We’ll dive into tips, marketing strategies, and trust-building techniques that work wonders, no matter the size of your crowd. So, let’s get started!

Tips on How to Sell Online Courses

Quality Over Quantity

First things first, your online course must be top-notch. Think about it: would you pay for something that doesn’t offer real value? Probably not. So, focus on creating a course that solves a problem or fills a knowledge gap. Use high-quality videos, well-researched content, and interactive elements to make your course stand out. Remember, a great course sells itself!

Pricing Strategy

How to Sell Online Courses When You Have a Small Audience

Now, let’s talk about money. How much should you charge for your course? It’s a tricky question, but don’t worry, we’ve got you covered. Start by researching what similar courses are priced at. Then, think about your audience. Are they willing to invest a good amount in quality content? You can experiment with different pricing models like a one-time fee, monthly subscriptions, or even a “pay-what-you-can” option. The key is to find that sweet spot where your course’s value and the price tag meet.

Leverage Your Network

You might have a small audience, but don’t underestimate its power. Your first customers are likely to be people who already know and trust you. So, reach out to your existing network – friends, family, and even past colleagues. A personal recommendation goes a long way in convincing someone to buy. Don’t be shy; let people know you’ve got something valuable to offer!

Offer Exclusive Discounts

Who doesn’t love a good deal? Offering exclusive discounts to your initial audience can create a buzz. It’s like rolling out the red carpet for your VIPs. Use time-limited offers to create a sense of urgency. For example, you could offer a 20% discount for the first week of your course launch. This not only rewards your loyal followers but also encourages quick action.

Effective Marketing for Online Courses with a Small Audience

Content Marketing

You’ve heard the phrase “Content is King,” right? Well, it’s true, especially when it comes to selling online courses. Create free, valuable content around your course topic. This could be blog posts, YouTube videos, or even an informative podcast series. The idea is to give people a taste of what they’ll get on your course. Think of it as free samples at a grocery store; if they like it, they’ll want the whole package.

Email Marketing

Don’t underestimate the power of a well-crafted email. Building an email list is like having a golden ticket. You can directly reach people who are interested in what you have to offer. Start by sending out newsletters with useful tips, updates, and exclusive previews of your course. Remember, the goal is to keep your audience engaged and eager for more. A well-timed email with a special offer can be the nudge someone needs to hit that “Buy Now” button.

Niche-Specific Online Course Selling Techniques

Identify Your Unique Selling Proposition (USP)

In a sea of online courses, what makes yours special? That’s your Unique Selling Proposition (USP). Maybe it’s your one-of-a-kind teaching style, or‌ you’re offering insights that can’t be found anywhere else. Pinpointing your USP is crucial because it’s what sets you apart from the competition. Once you’ve nailed it down, make sure to highlight it in all your marketing materials.

Partner with Influencers

Influencers can be your best friends regarding selling online courses. Look for people in your niche who have a following that would benefit from your course. Reach out to them and propose a win-win partnership. Maybe they get a cut of the sales, or‌ you offer their audience an exclusive discount. Either way, it’s a great way to tap into a larger, yet still targeted, audience without the heavy lifting.

Engaging and Converting a Small Audience for Course Sales

Webinars and Live Q&A

man in black jacket holding black corded computer mouse

Imagine you’re at a party, and someone captures everyone’s attention with an interesting story. That’s what webinars and live Q&A sessions can do for your online course. Hosting live events gives you a chance to interact with your audience in real time. You can answer questions, address concerns, and even give a sneak peek into your course content. It’s a fantastic way to build trust and show that you’re the real deal.

Testimonials and Reviews

Word of mouth is still one of the most powerful marketing tools out there. So why not use it to your advantage? Collect testimonials from students who’ve taken your course and loved it. Showcase these reviews on your website, social media, and even in your email marketing. It’s like having a group of cheerleaders encouraging new people to join the team. When potential customers see that others have benefited from your course, they’re more likely to sign up.

Maximizing Revenue from Online Courses with a Small Audience

Bundle Offers

Want to make your course offer even more irresistible? Try bundling it with other valuable resources. Maybe you have an eBook, a set of worksheets, or even a mini-course that complements the main course. Offering these as a package deal increases ‌perceived value and can tip the scales in favor of a purchase. It’s like getting a side of fries with your burger; it just makes the whole meal better.

Upselling and Cross-Selling

Once someone has bought your course, the relationship doesn’t have to end there. You can offer additional resources or even advanced courses as an upsell. Think of it as asking, “Would you like to supersize that?” but for online courses. Cross-selling works similarly; if they bought a course on photography basics, they might be interested in a specialized course on portrait photography. These techniques can maximize revenue without requiring a large audience.

Harnessing Community Power for Course Sales

Create an Exclusive Community

Women Sitting on Chairs Inside a Room

One of the best ways to add value to your online course is by offering access to an exclusive community. This could be a private Facebook group, a Discord server, or a forum on your site so that you can sell online courses from your website. Here, students can ask questions, share their progress, and network with like-minded individuals. The sense of community can be a strong selling point.  Having a strong community can encourage potential buyers to join not just for the course content but also for the connections they’ll make.

User-Generated Content (UGC)

Encourage your students to share their success stories, tips, or even course-related projects on social media. User-generated content (UGC) is incredibly powerful because it serves as authentic social proof. You can feature this content on your platforms, giving credit to the creators, of course. Not only does this validate your course but also encourages more students to actively participate and share their own experiences.

Community Challenges and Milestones

Within your community, set up challenges or milestones that your students can aim to achieve. Whether it’s completing a specific module or implementing a strategy for your course, celebrating these milestones creates a sense of achievement and belonging. Offer small rewards like badges, certificates, or even discounts on future courses to keep your community engaged and motivated.

Q&A Sessions with Industry Experts

Another way to add value and create buzz is by hosting Q&A sessions with experts in your field. These sessions can be exclusive to your community members, making them feel like they’re part of something special. It’s also a great way to bring in fresh perspectives and additional expertise, enriching your course content. Announce these sessions in advance and allow your community to submit questions, making the experience interactive and tailored to their needs.

Advanced Strategies for Selling Online Courses with a Small Audience

Leverage Affiliate Marketing

Affiliate marketing isn’t just for big players; it can be a game-changer for small creators, too. The idea is simple: you reward people for sending customers your way. You can set up an affiliate program where loyal students or even friends can promote your course. They get a commission for each sale made through their unique link. It’s a win-win situation. They earn a little extra cash, and you get more students without spending a dime on advertising.

Create a Course Sales Funnel

A sales funnel is a step-by-step process that guides potential customers from first hearing about you to making a purchase. For online courses, this could start with a free eBook or a series of informative emails. The next step could be a low-cost mini-course, followed by your main course offering. By providing value at each stage, you’re building trust and making it more likely that people will invest in your more expensive offerings. Think of it as a warm-up before the big game; you’re getting your audience ready to take the plunge.

Host a Challenge or Contest

Man And Woman Playing Tug-of-war

People love challenges and contests; it’s a fun way to engage and offers the thrill of a potential reward. You could host a 7-day challenge related to your course topic, offering small, actionable tasks each day. Participants get to experience firsthand the value you provide, and you get the chance to showcase your expertise. Cap it off with a special discount on your course for all challenge participants, and you’ve got yourself a recipe for sales.

Utilize Retargeting Ads

Ever browsed for a product online and then seen ads for it everywhere you go? That’s retargeting, and it’s incredibly effective. You can use retargeting ads to re-engage people who’ve visited your course page but didn’t make a purchase. These ads remind them of what they’re missing out on and can be the nudge they need to return and complete the purchase. While this strategy involves some investment, the returns can be well worth it, especially if you’re targeting a warm audience that’s already shown interest in your course.

Building Trust with a Small Audience for Course Selling

Trust is the cornerstone of any successful business, and it’s no different for online courses. Be transparent about what your course offers and what outcomes students can expect. No one likes nasty surprises, so make sure you’re setting realistic expectations from the get-go. Offering a money-back guarantee can also go a long way in building trust. It shows that you believe in your product enough to take on the risk, making it easier for potential buyers to take the plunge.

Social Media Tactics for Selling Online Courses

Social media isn’t just for selfies and food pics; it’s a powerful tool for selling online courses. Use features like Instagram Stories or Facebook Live to connect with your audience in real time. Share snippets from your course, success stories, or even quick tips related to your topic. It’s a casual, engaging way to keep your course top-of-mind for your followers.

The final word

You don’t need a stadium-sized audience to succeed in selling online courses. With the right strategies, even a small but engaged audience can bring in significant revenue. Focus on quality, leverage your network, and don’t underestimate the power of good marketing. If you’re looking for a platform that can help you put all these pieces together, check out Owwlish. With its robust features designed to make course selling a breeze, Owwlish is your go-to partner for online education. Visit Owwlish Features to take the next step in your course-selling journey.

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Seun is a passionate technology enthusiast and an avid advocate for online learning. With a keen eye for the latest trends in tech, Seun dedicates his time to exploring and sharing insights on how technology can empower individuals and transform societies. In his articles, he tries to provide valuable information on innovative tools, digital education, and the endless possibilities that the internet offers for self-improvement and knowledge acquisition.

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